There are a lot of signs that indicate inside this ads. Such as :
The Man With The Eyepatch is another character that can be example of symbol in this video. For example the man is wearing medals on his shirt represent the courage or winning a game medal. By wearing the eyepatch, this man is trying to imitate to be a pirate by using the eye cover.
The third symbolic that we can see in this video is a man appearance which is he have a beard and thick mustache while wearing a hat can be describe him as a cowboy. The sign from his hand which is he acts like shooting with a gun that can be symbolic of a cowboy that always cautious when dealing with enemies
For the main character in this walk in scene we can say that he is the “hero” icon inside this video. This is because he can do all kind of things in this video. He can also attract guests present from a party their having. From the image we can know that when a flash camera in the video can be symbolic that the main character is very famous.
From this scene, the hand sign shows respect among each others. The man then present an eye ball for the pirate to show that he is a pirate.
With the technical effects, they use different angles of camera to shows all of the signs and symbol. The cameras are expanded to zooms right up in their faces to see their expression face and body language.
From this scene, shows that the man is a professional in every trick and a caring loving person. How he wipes dirts on a woman face shows love and caring. The gorgeous woman also represent beauty of a woman.
In this scene, the body language and chinese character shows asian culture. The symbol is kungfu represent chinese martial art.
In this scene, it is called the perfect gift. Why do it called perfect gift? This is because how the man switch the gold bird into a bird. From behind the scene, the bird represent symbol of this bald man family, pride of his country and polinator of all women.
In this scene, the bottle is a symbol for a trophy. This is because they fight for a victory to win the bottle.
For this scene, the english man imitates to be a musician to describe how he can change to be somebody else in other word cloning himself to be someone else. The significance in this scene is the flute, how he play the flute with his hand movement and whistling all around.
A sign also is something that implies a connection between itself and its object.The signs that we can see in the commercial is the sounds, gestures & images. The sound in the commercial can be related with the song performed by the band Asteroid Galaxy Tour titled Golden Age. The song suit with the Heineken commercial, “The Entrance” because of the characteristics as psychedelic emerged as a mainstream and commercial force it began to influence pop music, which incorporated hippie fashions, drug references, as well as the sounds of sitars, fuzz guitars, and tape effects, but often using the close harmonies of the California sound and applying these elements to concise and catchy pop songs.
In this commercial also include signs of body gestures of the characters. A gesture is a form of non-verbal communication in which visible bodily actions communicate particular messages, either in place of speech or together and in parallel with spoken words. Gestures include movement of the hands,face, or other parts of the body. Gestures differ from physical non-verbal communication that does not communicate specific messages, such as purely expressive displays, proxemics, or displays of joint attention.
Gestures allow individuals to communicate a variety of feelings and thoughts, from contempt and hostility to approval and affection, often together with body language in addition to words when they speak. The sign of finger gun is a signal for threatening real violence, while in others they interpreted it as unacceptably supportive of gun violence in general, but in this case the Mexican guy used it to greed a person. It also a Mexican culture to say hello. On the next scene that consists of the sign of body gestures, the bartender uses a tablecloth to avoid any direct physical contact with the woman. After that when he looked at the Mexican guy, he raised his eyebrow. It happens when a person is surprised and their eyebrows are often raised.
This typically happens as a part of opening the eyes wider, perhaps to see more clearly what is going on. The more the surprise, the higher the eyebrows are raised. Raising the eyebrows asks for attention from others and can signal general emphasis. When as question is asked and the eyebrows are raised afterwards, this is a clear invitation to answer the question. Raising a single eyebrow is something that only some people can do and can be a bit more wry in its meaning.
Also not forget the connotative and denotative. The meaning of Connotation is implied idea or meaning associated with a word. In this TV commercial we can see the connotative issue is when in the scene which the Asian and the man look like want to fight each other to get the Heineken but then the man give the Heineken to Asian and their smiling for it. It’s also same with the middle eastern guy which at first glance, he appears dangerous, but he's actually a really great guy who are main character embraces in a bro-hugs .
Denotative scene that we can see in that TVC is when the old American man with one eye covered, and he have the badge at his outfit , it shown that he have high status to be respect.
Next is the old man dress like Middle Eastern guy and it only makes sense for him to appear dangerous and have ridiculous facial .That's what Middle Easterners do.
The background information that important to see in that clips when all races are under one roof and they have no any issue to deal with. They can sing and dance together that’s was good enough to be role model by others.
In semiotics there are some types of codes. That is social codes, textual codes and interpretive codes. As what we see in this TVC there are this one scene that is where the singer start singing, the camera focuses on her dress which shows social codes that is commodity codes (fashions) and bodily codes (her appearance, facial expression, gestures and postures). For textual codes, that is aesthetics codes (classic music played at the back).
