Thursday, 7 July 2011

Denotation.Connotation.Myth

Roland Barthes, a semiotic theory, gave us the notion of

myths -the hidden cultural values and conventions through which meanings are made to seem natural, to seem universal, even though in reality they are specific to certain groups. for example think of our cultureʼs "myths" regarding beauty and thinness


Denotation: the explicit or direct meaning or set of meanings of a word or expression, as distinguished from the ideas or meanings associated with it. What it actually is. for example's ‘red’ denotes a certain colour, a ‘car’ denotes a vehicle for moving people and things around, the McDonalds golden arches denote a fast-food restaurant

Connotation:the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning.Lets get some example, ‘red’ connotes danger/passion/communism,a ‘car’ connotes freedom, .This is very often cultural and can depend on context.



example of video denotation/connotation  found on youtube.

3 comments:

  1. as we already know, there are connection between conotation adn denotation. Consequently, whilst theorists may find it analytically useful to distinguish connotation from denotation

    i also can describe the myth as In Barthes’ terms ‘myth’ refers not to the classical mythology of the ancient Greeks or Romans as such, but rather to a more contemporary promotion of ideology

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  2. What I understand after reading this especially the denotation and connotation part is that:

    Denotation: refers to something direct without telling the true meaning. Such as refers to color.

    Connotation: refers to something with feeling, meaning and emotion. When you said red refers to (love, danger, hurt and etc.)

    as for myths it is something more to believe. what we hear, what we understand to believe and to make it more real.

    this is what i understand. correct me if i'm wrong

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