Text in Semiotic: was the system Bathes used to interpret or ‘read' texts. This is highly developed analytic system and we will draw on only few of its concepts here to aid our analysis. Textual analysis is the main methodology used in this unit. It includes semiotics and contend analysis, although we shall be concerting largely on the former. In conducting textual analysis is media studios we slow down our automatic reading of a text in order to identify how it is that we make meaning from it, and also how it is that the meaning we make is likely to be similar to that made by other people from similar culture; we may also look for major potential variants.
Text is also a sign system. Text can be written on spoken in various ways that is phonology, lexis, semantics, stylistics, graphology, psycholinguistic, syntax and morphology.
text in semiotic also defines the role of the reader which is between textual closure and
ReplyDeletearising from authorial intention and other limits of interpretation.
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ReplyDeleteEco develops his text semiotic that defines the role of the reader as being situated between textual closure, arising from authorial intention and other limits of interpretation, and interpretative openness, resulting from a multiplicity of hermeneutic codes and from semiosis as being an inferential process allowing an infinite series of interpretations (see also Lewis 1985). Eco says "A sign is not only something which stands for somethingelse; it is also something that can and must be interpreted. The criterion of interpretability allows us to start from a given sign to cover step by step the whole universe of semiosis."
i guess A 'text' such as a printed advertisement, an animated cartoon or a radio news bulletin is in itself a complex sign containing other signs
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